The AI Competence house is our most comprehensive programme: a modular, role-based learning journey built around your organisation's actual teams and fields of work. Not a generic course everyone sits through, but a shared foundation for all, tailored tracks for each role, and a governance layer to hold it together. It's how an organisation goes from scattered AI use to real, lasting capability.
Modular · role-based · tailored to your organisation
Most AI training is one-size-fits-all: the same content for everyone, regardless of role, field of work, or how the organisation actually operates. People sit through it, nod along, and a month later little has changed. Real competence needs two things at once that a generic course can't provide — a shared foundation so everyone speaks the same AI language, and role-specific depth so each team can apply it to their own work. And it needs a way to stay governed and supported as it grows, rather than fading after the last session.
The programme is structured like a house — four layers, each doing a job the others can't, taking people from understanding all the way to real, value-creating use.
Everyone starts from the same grounding: what AI is, how to use it responsibly and critically, and the right mindset for working alongside it. It's the common base the whole house rests on — and it's exactly what AI Fundamentals lays.
On top of the knowledge sit the practical skills that make AI useful day to day: prompting, research and analysis, writing and communication, meeting and knowledge work, working with images, building your own GPTs, and no-code AI workflows.
Each role applies those skills to its own work — Leadership, HR, Marketing & Communication, Administration, Teaching, with more rooms added as your needs grow. Each role draws on the skills it needs, some required and some recommended.
Over it all sits governance and strategy: prioritising AI initiatives, measuring value, and ensuring responsible, sustainable adoption across the organisation. It keeps the whole thing coherent as it scales.
Select a role to highlight the skills that go with it — the ones that role requires, and the ones we recommend to take it further.
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The role-based tracks are what make the Competence house more than a course. Instead of generic lessons, each role works with AI on its own kind of tasks — Leadership on direction and governance, HR on recruitment and onboarding, Marketing & Communication on campaigns and content, Administration on documents and workflows, Teaching on learning design — with more rooms on the way as your needs grow. Each role draws on the skills it needs, so the learning lands where the work happens.

An organisation where everyone speaks the same AI language
Each team equipped for their specific work, not generic theory
Lasting competence that stays after the programme ends
Responsible, governed use built in from the start
A clear link between everyday AI skills and your long-term direction
The AI Competence house is for organisations ready to go beyond first steps and build AI capability properly — broadly, and to last. It suits organisations that want more than a few trained enthusiasts: a whole workforce that shares a foundation and is equipped role by role. It's the natural destination after a lighter start like an AI Kickstart, an Organisational workshop, or an AI Diagnosis — and the most thorough way to make AI part of how the organisation works.
The Competence house pulls the rest of the portfolio together. AI Fundamentals provides the shared foundation everyone starts from. The Ambassador programme keeps the learning alive and spreading once the tracks are underway. Leadership training aligns the people setting direction, and Consultancy can shape the governance and strategy layer for more complex organisations. Many programmes begin with an AI Diagnosis, turning a clear picture of where you stand into a tailored build. You don't have to take everything — but the house is where it all connects.
The value of AI comes from people — from the mindset, the skills, and the daily habits that make it real. Technology alone changes nothing.
The Competence house is that belief built into a programme. It invests in people at every level — a shared foundation, role-specific depth, and the governance to keep it responsible — because that combination is what actually determines whether AI takes hold and lasts.
Because the programme is built around your organisation's teams, tracks, and scale, pricing is by package. We'll put together a tailored quote after an initial conversation about what you need.
Most AI courses are generic — the same content for everyone, regardless of role, field of work, or organisation. The AI Competence house is built around your teams. There's a shared foundation that everyone goes through together, the practical skills built on top, and then separate learning paths for different roles — Leadership, HR, Marketing & Communication, Administration, Teaching, and more on the way. The result is an organisation where everyone speaks the same AI language, but each role is equipped for its specific needs.
No. It's modular. Many organisations begin with the shared foundation and a couple of role tracks, then expand over time. We build the path around what you're ready for.
AI Fundamentals is the shared foundation — the common grounding everyone starts from. The Competence house builds on that with role-based tracks and a governance layer. You can take Fundamentals on its own, or as the first floor of the full house.
That's exactly what the Ambassador programme is for — internal champions who keep AI alive and spreading once the tracks are done. The governance layer also helps, by making good practice part of how the organisation works rather than a one-off event.
Organisations ready to build AI capability broadly and make it last — not just train a few enthusiasts. It works best once you have a sense of direction, which is why many start with a Diagnosis, Kickstart, or workshop first.