Ambassador programme
Build the people who carry AI through your organisation.
AI adoption rarely spreads on its own. The Ambassador programme trains a group of internal champions — drawn from your own teams — who bring AI into everyday work, help their colleagues get started, and keep the momentum going long after we've gone. It's how you turn AI from a few enthusiasts into a self-sustaining engine for learning across the whole organisation.
the problem
Enthusiasm doesn't spread by itself
In most organisations, AI is already here — but it's driven by a handful of enthusiasts, used unevenly, and often without anyone having a clear view of how. People quietly bring their own tools to get work done, outside any shared practice or oversight. The keen few move ahead while everyone else waits, and the gap widens. Training everyone at once is hard; leaving it to chance doesn't work. What's missing is people inside the organisation whose job is to carry AI to their colleagues — and that's exactly what the Ambassador programme builds.
What an AI ambassador is
Your internal engine for adoption
An AI ambassador is someone from your own teams — not necessarily technical — who is trained and supported to help others use AI well. They're the local point of contact, the person who shows a colleague a better way to do a task, the one who keeps AI on the agenda when the initial excitement fades. A small group of ambassadors, spread across the organisation, is what makes adoption stick and spread from the inside, rather than depending on outside help every time.
What's in the programme
How the programme works
A guided journey that turns your chosen ambassadors into a capable, confident internal team — and then helps them lift everyone else.
01
Mapping and kickoff
We map where your organisation stands with AI today and where ambassadors can make the biggest difference, so the programme is aimed at your real situation.
02
Ambassador training
Your ambassadors are trained in practical, responsible AI use — how to apply it to everyday work, and how to do it safely and in line with good governance.
03
Hands-on test lab
Ambassadors try AI out on real, everyday tasks, building the practical confidence to show others rather than just tell them.
04
Enablement sessions
With our support, ambassadors help train their colleagues across teams — spreading AI use through the organisation.
05
Success showcase
Ambassadors share what's working internally, so good practice is recognised and travels — and the learning becomes self-sustaining.
What you'll gain
What the programme leaves behind
The point isn't a one-off boost — it's a lasting internal capability.
AI adoption that spreads across teams, not just among a few enthusiasts
A group of trusted internal champions who keep the momentum going
More confident, responsible everyday use of AI across the organisation
A self-sustaining engine for ongoing learning — less reliance on outside help
Good practice that's shared and recognised internally
Responsible, governed use
Adoption you can stand behind
Spreading AI use only helps if it's done responsibly. Ambassadors are trained not just to use AI, but to use it safely — and to help colleagues do the same. That matters for more than peace of mind: since 2 February 2025, the EU AI Act (Article 4) requires organisations that use AI to ensure their staff have a sufficient level of AI literacy. A network of trained ambassadors is a practical way to build and sustain that literacy across the organisation.
Read more about the regulations
This is general information, not legal advice — your specific obligations depend on how your organisation uses AI.
What's included
What's in AI Fundamentals
A 1-hour live introduction (kickoff)
The full 6-week digital course
Certification and a digital diploma
Prompts and cheat sheets (PDF)
Weekly follow-up emails
In-depth articles and business cases
A halfway Office Hour for questions and sparring
A concluding workshop
Ongoing reporting to HR / leadership
who it's for
The Ambassador programme is for organisations that want AI adoption to reach beyond a few keen individuals and become part of how everyone works. It's a strong complement to broad training like AI Fundamentals or the AI Competence house — the training builds the baseline, the ambassadors keep it alive. And ambassadors don't need to be technical: the programme is built around business understanding, practical use, and responsible implementation, so the right person is often someone who simply wants to help their colleagues.
The value of AI comes from people — from the mindset, the skills, and the daily habits that make it real. Technology alone changes nothing.
Ambassadors are that principle made concrete. AI takes hold in an organisation through people who help other people — not through a tool rolled out and left to fend for itself. The programme invests in those people, so the change keeps spreading from the inside.
Price
What it costs
The programme is tailored to the size of your organisation and the number of ambassadors you want to develop, so we'll give you a clear price after a first conversation.
faq
Common questions
How much time does it take?
About 20 minutes a day — 5 minutes of inspiration and 15 minutes of hands-on practice — over 6 weeks. It's designed to fit around daily work rather than pull people away from it. The course is 100% online, individual, and asynchronous, so everyone works at their own pace.
Who is it for?
Everyone — owners, leaders, and employees, regardless of role or prior experience. It's written to be accessible to complete beginners while still useful to people who've already started using AI.
Is there a certificate?
Yes. The course includes four short, case-based certification assignments (after weeks 2, 3, 4 and 6) and ends with a certification and a digital diploma. As well as recognising what people have learned, this gives you documentation that's useful evidence toward the EU AI Act's AI-literacy requirement.
Does it help us meet the EU AI Act's requirements?
It's designed to. Article 4 of the EU AI Act requires organisations to ensure their staff have a sufficient level of AI literacy, and AI Fundamentals is built to give employees exactly that — with responsible use covered in the curriculum and a diploma as documentation. It's general support for meeting the requirement, not legal certification; your specific obligations depend on how you use AI.
How does it relate to the AI Competence house?
AI Fundamentals is the shared foundation. The AI Competence house builds on that base with role-specific learning paths for different fields of work. You can take Fundamentals on its own, or as the first step into the wider programme.
contact us
Ready to give your whole team a solid start?
AI Fundamentals is the simplest way to bring everyone in your organisation to a shared, responsible baseline — 20 minutes a day for six weeks. Get your team started, or get in touch if you'd like to talk it through first.
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